Daniel Shields

Design & Code

Passionate about the intersection of branding, design, and web development.


I'm Daniel Shields — an information scientist, entrepreneur and full-stack developer from South Africa, currently living in the UK. I've created my own startups, helped others create websites and brands, and I've learned from failure.

At university I started out with a Bachelor of Information Science: Specialising in Multimedia, since then I've moved onto Computer Science, created two startups, and recently finished an MA Entrepreneurship.

As an information scientist I have a great eye for digital design, user experience and branding. With a new fountation of business & entrepreneurship, these skills allow me to design and build products that don't only look great, but I can help you create viable and agile business solutions.

Citation I find it important to work on projects that align with my ethics and are humanitarian, or help improve the world in some way.

On the side, I've been studying transpersonal psychology, life coaching, authentic self empowerment, and various other holistic techniques. My life coaching training mixes well with my study in entrepreneurship and I enjoy applying these skills to business, teams and leadership.

Recent Posts

Post modern views on Failure

October 21, 2019  —  As I attempt to understand failure and its meaning, this work is a postmodern discourse on the subject, and how we approach and respond to failure in the modern world.

Agile methodology

October 21, 2019  —  A brief overview of Agile methodology and how our team applied these principles to our startup.

Scientific Paradigms and Disruption

June 27, 2019  —  In an academic report, I compared the disruption of paradigms—something that embodies a conceptual framework in which we perceive the world (Chalmers, 1978) with how a start-up functions by finding anomalies and solving a problem that no one had considered before.

Working with emotional models in an artificial life simulation

August 1, 2014  —  The aim of the project was to create a testbed for the simulation of an artificial life in which emotional models could be observed in action, as well as provide a method of monitoring and interacting with the simulation.